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With the turn of the new millennium, the United States desert industry has been transformed with the rise of Frozen Yogurt franchises.  Consumers— me being one of them— have hopped on to the bag wagon of this “healthy desert” and have become loyal and dedicated customers.  I cannot exactly explain why there is something appealing and inviting about a product that is advertised and natural.  I believe this can be attributed to the weighted obsession our society has with the association between healthy and organic.  But when looking at the facts, is there any truth to this?

Eric Schlosser calls this organic versus artificial debate into question in  “Why The Fries Tastes Good.” He raises the argument that “a natural flavor is not necessarily healthier or purer than an artificial one.”  Therefore, why is it that in America there is a taboo between artificial and organic flavoring?  People have increased their food budgets solely so they can incorporate “natural” and “organic” flavored foods, despite the fact there is no health difference between these foods and artificially flavored ones.

In order to stay relevant, frozen yogurt chains have taken to advertising their flavors as “natural” and more “organic” than their competitors.  However, as asserted by Schlosser, “Natural and artificial flavors are now manufactured at the same chemical plants, places that few people would associate Mother Nature.”  Therefore, is it a testament to our society today that we are so committed to buying a product solely based on its label?   I cannot deny that I love natural frozen treat—perhaps this is because I am a product of America.

Question #1: What other foods are questionably labeled as natural?

Question #2: Do you feel that you are more attracted to foods that are labeled as natural?

Question #3: When considering advertisements, do products highlight the “natural” quality behind their products?

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